Okay, I’m being deliberately melodramatic in the headline, but it got your attention didn’t it? Here’s the latest news on mainstream celebrities charging into online video. While this will never stop user-generated content and amateur video creators, it will definitely steal a piece of the viewing pie. On the upside, it will also help mainstream online-video viewing. You can rest assured that with Eisner involved this isn’t a Go.com (irony intentional).
USWeekly is starting a celebrity channel on Veoh, according to MediaPost(who I have been citing way too often). Now Veoh is a minnow next to the whale called YouTube. But this could help propel them to shark status. And I’m not sure of this but I think sharks can eat whales.
… Usmagazine.com and its companion Veoh channel would feature professionally produced video and other content geared to its core audience of women in their 20s and 30s. That includes video of celebrity Q & A sessions at Us, backstage footage of celebrity photo shoots and Us critics discussing hot new movies or TV shows.
With their new venture, Us Weeklyand Veoh are taking on a slew of celebrity-oriented competitors online including TMZ.com, Gawker and PerezHilton as well as viral video heavyweight YouTube. Veoh has attempted to differentiate itself from bigger video rivals by allowing users to upload videos of any length and create their own virtual channels.
Celebrity and hyper produced content can, of course, co-exist with user-generated stuff. But the next LonelyGirl-HappySlip-Renetto-ZeFrank-Rockeboom thing will have a lot harder time finding fame when Paris Hilton is vlogging.
P.S. My wife gets US Weekly and I steal it for her when I poop. That’s more than you needed to know, isn’t it?