Budweiser Superbowl Commercial: Sneak Preview Online

Anheuser-Busch is providing “behind the scene” footage of the making of a Mad-Max-style Superbowl commercial featuring NASCAR’s Dale Earnhardt Jr. (courtesy of ReelPopBlog, and STLtoday.com).

Smart advertising. None of this will diminish the impact of Superbowl ads, and now we can get a head start on the post-game buzz. I give credit to the agency especially for feeding it through common distribution channels instead of naively creating some damned micro-site with flash and Windows streaming media.

It will be interesting to see if you can find online the versions of the ads that the agencies post, since every desperate YouTuber will be posting every funny advertisement minutes after the game. If I were one of the agencies, I’d arrange to have my activated the minute it airs and work with YouTube to ensure it’s searchable (or featured). The ability to search tags isn’t automatic- there’s some lag time.

What should be fun is when one of the actual ads makes it accidentally to YouTube before the game. It’s bound to happen. It only takes one tiny link in the chain, and a lot of people would see it before the agency or brand could prove to YouTube that it’s maverick.

8 Replies to “Budweiser Superbowl Commercial: Sneak Preview Online”

  1. Adage.com usually has a decent landing page with the big agency TV spots post “the big game”. Now that advertising has become a sport people love to review the work.

  2. I wonder if ad agencies were to put the commercials on YouTube as private, now(with all the pertinent tags), and then change them to public, after they air, would make a difference in the time it takes for the tag searches to become fixed.

  3. “Two dahys ago I saw a rig big enough to haul that tanker of yours, you wanna’ get outa’ here, you come to me.”

    Mel Gibson is a nut, but “The Road Warrior” rules.

    LOL #3, I was pretty ambivalent about watching, now I want to see this ad.

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