Let’s say you’re the interactive marketer for Dove. You finally sold your management on the concept of inviting people to make ads for a contest viral video! They said they were afraid of what people may enter. But you said, “don’t worry… if it’s not appropriate we won’t feature it.”
What do you do? You laugh, and then realize your career at Dove is over.
What makes this such a cringer is that it’s not your typical “this product sucks” spoof commercial. It actually appears to be trying to promote Dove, and then just gets more and more outrageous… until the culmination “you asked for it” line.
And it’s like a car accident. You don’t want to look but you must.