But here’s a fave. It’s HappySlip (a hyper-popular YouTube personality who is also now on Revver) singing a parody of “You’re Beautiful.” In this cleverly written parody by James Blunt, we see her adoring her 12-inch laptop but falling for the higher end Macs. HappySlip is probably one of my top 3 creators in online video, and she’s destined for “cross over.”
Now I’m highly doubting that Mac funded this or even knew about it. But if you’re a Mac marketing person or agency, you would greatly benefit from the PR if you just bought her one. Your cost would be far, far less than the value of the advertising she’s providing. She has some 12K subscribers, and I can almost guarantee this will be seen by 50K-300K people.
Marketers aren’t usually responsible for generating “citizen created commercials” but they need to acknowledge and reward them. Is it the PR group? The ad agency? The interactive agency of record? The brand team? Who cares- just foster it. Don’t worry if others begin to pandor for free product. I don’t know HappySlip but I’m sure she wouldn’t give out your name.
She’s helping Mac do better advertising than they could ever do on their own, and it would be a great story to provide her with a new machine.