Business Week Online provides the “CEO Guide to Online Video.” Sponsored by CISCO. It feels like advertorial, but here’s some of the wisdom it emparts.
Do:
- Keep it short
- Measure results
Don’t:
- Script it
- Forget about your brand
If I ever sound this remedial, will someone please take away my blogger’s license?
Shades of “Idiocracy”, the great unwashed masses are remedial. You want to reach the masses, don’t you!? Okay, so think about dumbing it down a little for us ‘tards, will you Smartypants?
Oh you’re so right. You just helped me get over my writer’s block. As long as I spell correctly this book should write itself.