The good folks at Mentos were kind enough to sponsor my “Smuggling Mentos Into Movie Theater” video (see it on Revver here). Mentos provided modest funds to offset my time and production costs, and more importantly provided me with a big ol’ shipment of Mentos. I’m eating them at 9:35 a.m. as I type. They also sent that 6-foot foam Mentos roll, and the kids are using it ways you can only begin to imagine.
As I wrote earlier, I think this is smart marketing (even if I take off my admittedly biased creator hat for a moment, and think like a marketer). Rather than creating ads and trying to post them everywhere, they’re asking creators to come up with something clever. And they’re moving beyond their 15 minutes of fame with Mentos Geysers to support creativity that brings to life the quirky personality of Mentos. The product team gave me total creative freedom- asking only that they’d have an opportunity to see it before it posted to ensure it wasn’t offensive or totally off target.
I worked with MediaMogirl on a much better video that will post in coming weeks. It will embarrass my parents, but it’s all in the spirit
of fresh fun.