In a recent CNET article titled “YouTube Rivals Look for Answers,” Greg Sandoval reported that Revver co-founder Oliver Luckett and Revver’s Chief Technology Officer Rob Maigret have left Revver and are working together on a video project. The article also reports “sources close to Revver say it will now focus on improving the core businesses: video sharing and ad distribution, and is less concerned with big studio deals.”
They do say they learned one crucial lesson from YouTube: The public wants professionally crafted video made available on the Internet. Clips from TV shows such as NBC’s “Saturday Night Live” and other copyright material are to a certain extent responsible for YouTube’s popularity, Luckett asserts. Eventually the TV and movie producers will want greater control. Helping them do this is what Luckett says he plans to do in the future.
“Among the public, there will be a flight to quality,” Luckett said. “The amateur-made stuff found on these (user-generated) sites is the same content found on ‘America’s Funniest Home Videos.’ It was one of the most syndicated shows of all time. It’s a fabulously funny show, but it’s not an industry. Hollywood studios own the content people want. They should be dictating the business models.”