I’ve been long begging for a technology that allows amatuer videographers to populate multiple video sites with ease. You may like the popularity of YouTube and the money from Revver, blip.tv and Metacafe. But you can’t afford to miss sites like AOL Uncut, Yahoo or Google Video since they do deliver volume. I think I speak for most video makers that my LEAST favorite part of video is manually submitting it on sites. And I invariably forget one or two.
A number have people have confided in me certain new businesses that address that unmet need — I will not reveal specifics of these in respect to their need for secrecy. As you can guess, some go after subscriptions, others charge a flat fee, and others are targeting high-end publishers to charge a premium.
Marquisdejolie recently shared that Veoh uploaders can automatically populate their YouTube, MySpace and Google accounts with their videos. That’s brilliant. Something I’ve urged Revver to do for months.
This is how I see this market playing out:
- The progressive, smaller sites will use this as a value-add to attract content. The larger sites (with maybe the exception of YouTube/Google Video) have no incentive to facilitate this.
- Some software players will try to make a business model on this separately. You’ll register at a site, and they’ll take care of all the form requirements of the most common video sites. While I’d probably pay a modest monthly fee to avoid an hour of work each day, most will resist that.
- Someone will build a free shareware application to do this. However the video sites might change their specifications or make this obsolete.
- Ultimately there will be a hybrid free/paid tool. For free you’ll get, say, 20 uploads a month to various sites. For a minor ($10-$20) fee you can have unlimited uploads to a broader base of sites.
- To avoid commoditization these tools will offer additional value-add functionalities. For example, they’ll get your video search-engine optimized, Digged, etc. And maybe they’ll discover additional value-add services that provide video junkies more time to focus on creating instead of posting and publicizing.