I’m really tempted to have my buying agency call YouTube to ask about price and demos, then blog about it. It’s not appropriate and I won’t do it, but I’m still tempted. What’s the profile? I think I read it skews male and has a higher average age than you’d think. But what about median income? Urban/rural split? Are we buyers of high-end electronics or Nascar fans?
Even without inside information, the ads sometimes reveal the demo. Anytime you see “shoot the monkey” ads and this one (targeting people who have bad credit) you get a sense of the target.
The problem with YouTube is that it doesn’t know me accept by age. Do you know how quickly the YouTubers would give out personal information (as an option for some marginally premium service)? Do you know how much of a premium YouTube could sell the ads once they targeted by demographic?
I should charge for this stuff.