Has the CBS eye seen the light? CBS research found that online video isn’t cannibalizing networks, but expands audiences according to Anders Bylund of ArsTechnica.
CBS conducted a poll on online viewing habits and found out that at least half of those online views were of shows the user had never seen on television, and often became a new fan of the show. That suggests that Internet video services are expanding the networks’ audience rather than cannibalizing it, while giving existing audiences an additional medium in which to find shows they missed.
“We’re looking at this as a key change in direction for us now and looking at our programming as dual distribution programming—over the air and on the Internet,” said David Poltrack, chief research officer at CBS Corporation.