Online Video Takes a Page from the “Survivor Playbook”

Like two weak players forming an alliance before an immunity challenge, EMI and GoTiot (I hadn’t heard of it either) are banding together. EMI owns Capitol and Virgin. Here’s the story on

The story reports that EMI “signed a deal to distribute its videos to consumers for free via, the two companies announced today.

“Gotuit offers viewers an exciting and high-quality way to enjoy our artists’ videos,” said David Munns, EMI’s North American CEO via a press-release writer. “They’re a valuable new channel for fans to connect with our artists’ music and creative vision.”

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