Variety reports of a new “strategic alliance” between Metacafe and Steven Bochco, whose credits range from “L.A. Law” and “NYPD Blue” to last season’s “Commander in Chief.”
Variety reports that this is “one of the first “old-guard” scripted TV producers to enter into a production alliance with a video-sharing service.” Under the deal, Bochco will create a variety of content for Metacafe, including a Bochco-branded online channel. Just look at that headshot and try to imagine negotiating that “strategic alliance.” Gotta give Metacafe CEO Arik Czerniak some credit.
We’ve seen the TV/Internet video convergence through various technologies and partnerships. Now we’re seeing mainstream content providers distribute via relatively new online video sites who have captured audiences.
Independent producers will jump into online video with a much higher ease than networks… who will insist on “doing it themselves.”
What does this mean for amateurs? Probably good things and bad things. More eyeballs but more competition. And better competition. Now you’ve got to be better than NYPD not Numa.