An anonymous source sent me this confidential “YouTube Research by Google” video that was meant for internal use only by Google.
I think it’s worth the legal risk of posting, because it gives us insights into what due diligence Google conducted before buying YouTube. Google’s board apparently commissioned ethnographic research of the YouTube community — research done by Jean-Claude Claris, MBA, Ph.D.
The research was conducted by observing the behavior of 25 U.S.-based YouTube users in early September. This video is dated Sept. 31, 2006, and Claris recommends a purchase price of $1.6 billion.