I’ve been finding a few of my videos getting great spikes on Yahoo Video and I have three theories:
- It’s the #2 online video site
- There isn’t as much competition for videos (Yahoo indexes a lot of videos, but hosts fewer consumer-generated videos than YouTube for instance)
- The editors are being kind occasionally
It’s interesting but not surprising that Yahoo video is ahead of Google video in views and in interface. Yahoo is more of a media company than Google, which is evident in the way the two companies have approaches their online-video sites. Don’t stop submitting to Google. They’re due for an explosion and there’s a cummalitive effect (old videos just grow and grow in views for reasons I can’t explain).
Now let’s make a good video site better. First the good parts of Yahoo:
- Improving user interface- especially the single panel featured, popular and recent thumbnails
- Excellent upload speed
- Nice organization of my “studio” (although others prefer the all-text views display of Google)
- Consistently better views than other sites. Especially when featured on the video homepage or the actual Yahoo homepage.
- Search is really mercurial. It indexes my videos on other sites (like Blip) better than the videos I’ve uploaded directly. But it also does a pretty good job of searching for other online videos. However the regular Yahoo search field (upper right corner) always tempts me and then I realize I’m searching the web, not Yahoo video.
- The headers for featured, popular and new need to be hotlinked to those respective sections. More takes you to that artist not to the popular section.
- Allow us more sort options (this week, this month, this year, all time) for popular videos.
- More featured “consumer generated” stuff. Otherwise its feels like another television channel.
- Give us an easier access to archived feature videos. And let us know if our video has been featured.
- Share ad revenue with creators. Share ad revenue with creators. I can give you a hundred reasons. Just give me a ring.