Revver seems to be attracting a few weblebrities (a term I’ve just coined- feel free to use under creative commons). These include LoneyGirl15, ZeFrank, EepyBird, Ask a Ninja and Dogtoons.
When I saw that MC Hammer and Weird Al was on Revver, I asked Revver if it would be pursuing additional 1980s stars like Dr. Ruth, Mr. T and Gary Coleman.
Turns out Revver does have a content scout, but Weird Al actually submitted to Revver before they got to him! Revver reflexively rejected them thinking it was someone trying to trade on Weird Al’s work. Eventually Weird Al spoke to the Revver folks via phone to prove it was him.
Imagine being the Revver receptionist when Weird Al calls. Imagine being the Revver editor that had to interrogate him to ensure it wasn’t a prank caller.
Mr. Al- with all due respect… could you please hum a few bars of “I Lost on Jeopardy.”
This story gave me a new level of respect for Weird Al (see his website). Instead of waiting for new media to come to him, he took a proactive role on his own to commoditize his collection. If I were him I’d have my distributor buy my ad inventory and sell my collection on DVD.
Why haven’t more people done it? THAT’S the weird part.