Note to Huffington Post readers: Judson Laipply is the guy that did the “Evolution of Dance” video that remains one of YouTube’s most popular videos (nearing 40 million views). Had he been paid even a fraction of a penny for each view, he’d be able to retire from that video. Thankfully as of Jan.27, 2007 YouTube has plans to pay content creators a portion of ad dollars. They finally took my advice from last July. 🙂
If you’re interested in online video (creators, viewers, advertisers), please stick around WillVideoForFood.com.
Now onto the regular post (from last August):
This one’s done well. It’s the second video Judson Laipply posted (his first is an all-time most popular on YouTube). Judson and Pedro (from Napolean Dynamite) dance.
This one’s a subtle promotion for Crank. It avoids, for the most part, all of the 7 Deadly Sins of Viral Video Advertising. Here’s why I liked it:
- The title isn’t about Crank- it’s about dancing and borrows on the Laipply fame and Napolean Dynamite
- The video is irreverant- shows them dancing together and assures us they aren’t gay
- The editing and camera work is virally sloppy
- The movie is not the central point- but gets mention early, frequently and with a “call to action”
- The best humor comes from Laipply’s self-depricating false ego (and wonderfully awkward moment where they both stop smiling)
- It was posted by Laipply not by the promotion team for Crank
I hope Laipply was well compensated for sharing his fame with Crank.