Comments on: Seven Deadly Sins of Advertising Via Viral Video

By: micky

micky — Sat, 15 Sep 2007 10:43:01 +0000

http://www.youtube.com/watch?v=YTxe1fi1ll0

By: micky

micky — Sat, 15 Sep 2007 10:42:05 +0000

what do you think of this spec i made?

By: L. Blaine

L. Blaine — Tue, 11 Sep 2007 23:19:34 +0000

Thanks for the data. Just started in on internet video after doing infomercials for three years. I think I’ll leave the crew at home and just set up in a half-lit basement! LOL!

Just started helloworld and it seems that it is the saving grace for those over 35 who didn’t trade their pacifiers for a mouse and keyboard as far as making digital media. Looking forward to learning more. Anybody doing helloworld and getting great responses and sales? Love to see what you’re doing so that I can know what I’m doing.

By: 1-18-08 - A slight overview ‘viral advertising’ « A private Blog from Michael Jung.

Thu, 23 Aug 2007 02:33:11 +0000

[...] 2006/08/24/seven-deadly-sins-of-advertising-via-viral-video/ [...]

By: video

video — Fri, 10 Aug 2007 23:40:41 +0000

thanks for video

By: Viral Marketing Buzz » Blog Archive » Beware of these 7 Deadly Viral Video Sins!

Wed, 20 Jun 2007 00:59:42 +0000

[...] 7 Deadly Viral Video Sins [...]

By: slot machines celebrex

slot machines celebrex — Thu, 07 Jun 2007 17:51:05 +0000

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By: Earl

Earl — Mon, 30 Apr 2007 03:48:05 +0000

The Taxcut video’s that were done in a rap fashion seemed to do pretty well. Obviously it is hard to measure if these corporate sponsored videos really add to their bottom line.

If they are just simply “branding”… I guess it is a cheap way for them to do so. But in a situation where you need to show immediate returns and you measure that by the dollar – it is another story.

Great site… I’ll be back often.

Earl

By: 3 Rules For Managing Viral Marketing - What Every CMO Needs To Know at ExperienceCurve

Wed, 25 Apr 2007 21:52:14 +0000

[...] Seven Deadly Sins of Advertising Via Viral Video [...]

By: Zack Fogarty

Zack Fogarty — Tue, 24 Apr 2007 19:24:40 +0000

Mr. Veerman has the most plausible explanation. The reason the low-budget stuff is associated with funny/brilliant/fresh is because it tends to be idea-driven stuff, on the whole… as in not profit-driven.

Nobody sits around dreaming up a cool new video or spoof ad wondering how they can sell a product with it (uh, except us).

It’s wonderful to have a strategic anchor that somehow actually sells the product too… but diffusion of mind yields diffusion of idea = ehh.

I actually think Smirnoff blended the two fairly well. But they have some legendary minds at the helm.

P.S. But does their target audience even realize Smirnoff is a bottom-shelf liquor? Me thinks not. So… props on a big score.