After Fame? Be a Big Fish in a Smaller Video Pond.

Like lemmings to the sea, everyone’s throttling YouTube with their stuff in hope of fame. Want a little secret? It’s hard as hell to breakout on YouTube. If you want quantity of views, you’re much better off in Google Video, Yahoo Video and some of the third-tier sites.

Why? It’s the best kept viral video secret. I almost didn’t want to tell anyone. Here’s the poop.

Your views are not just a function of the traffic to the site. It has a lot to do with the total number of videos on a site. Your ability to “break out” is impacted by the ratio of: (traffic to a site/videos on a site).

YouTube may have a lot of eyeballs, but there are two problems:

1. It’s flooded with competition. Too many videos.
2. It’s built around focus on the most popular. So it’s very difficult to breakout.

The difference between views on YouTube vs. Google Video is especially interesting. Almost every one of my videos on Google Video has several thousands views. Most of my YouTube videos have fewer than 1000. Same content, different channel.

No related posts.