Fascinating. Even local newspapers want a shot at online video. Some excerpts from a piece on Editor and Publisher by Kevin J. Mireles:
- YouTube won the initial race out the gate, jumping from nowhere to become a top 30 site in just six months, newspapers are determined not to be left in the dust again… But while everybody wants YouTube’s audience, nobody wants the headaches associated with completely uncontrolled content because while the site is incredibly popular with viewers, it’s viewed with skepticism by most advertisers. Many advertisers wouldn’t be caught dead on YouTube due to the mix of pirated videos, porn and other unseemly stuff on the site.
- So what can newspapers do to ride the consumer-generated video wave without getting pummeled in the process?
- Make a conscious transition from being strictly content creators to become local communication facilitators.
- And while it’s great to appear on YouTube or a blog, appearing in a newspaper.com provides a level of instant validation that non-traditional sites can’t.
- Newspapers, after having been left in the dust by Yahoo!, Google and others in the race to attract eyeballs and monetize the Web, have the perfect opportunity to leverage their core competencies and extend their existing business models to dominate key aspects of the video market.
Newspapers, while no longer the sole source of local information, are still viewed by the majority as the source “of record.”
I dunno. I’m having a tough time with this one. I see consolidation ahead for online video sites with user-generated information. However Mireles did point out one example that didn’t seem too far fetched. The guy who videotapes the high-school football game uploads it to the local newspaper site, and invites others to watch it.