AOL is in DEEP trouble. It’s hemmoraging customers at the rate of 2,000,000 a year. If they keep that up, pretty soon there won’t be an AOL. So what are they gonna do? They’re tapping their video content… Remember it’s AOL-Time Warner and the Time Warner part has a ton of video – movies, television programs, special interested productions.
What I like about the approach is that you have your mainstream videos or you can visit the “Uncut Community,” which includes user-generated content. Currently the most popular video has had less than 50,000 views… but I’d suspect it gets more popular pretty quickly. No where to go but up. Uncut is not differentiated in any meaningful way, and doesn’t share ad revenue with creators. But if AOL puts some media dollars behind it it could become one of the more popular viral attractions. Couldn’t it?