Revver, one of the less popular video sites, just got invited to the “big media” party. In its B round funding, Comcast Interactive Capital and Turner Broadcasting have invested. Revver will use the funding to drive market expansion, team-building and technology development.
This is fairly significant news as it’s the first start-up in the online video space that has significant investment from larger media companies. If this is done well, you’ve got entrepreneurial spirit combined with deep media relationships and connectivity and access to channels beyond the web. That said, I couldn’t resist satiring it on Revverberation (the unofficial Revver blog I’ve maintained).