This Guardian Unlimited Technology writes about the 1% Rule. As it turns out, if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it.

Writes Author Charles Arthur (say that 5 times fast):

It’s a meme that emerges strongly in statistics from YouTube, which in just 18 months has gone from zero to 60% of all online video viewing. The numbers are revealing: each day there are 100 million downloads and 65,000 uploads – which as Antony Mayfield (at http://open.typepad.com/open) points out, is 1,538 downloads per upload – and 20m unique users per month.