Advertising Age writer Beth Snyder Bulik called Revver.com a TouTube rival with an model that’s a “kill app.” She describes the $30K profit Steven Voltz and Fritz Grobe made through their infamous “Extreme Diet Coke and Mentos Experiment.”

Revver advertisers include Microsoft, Universal Pictures, Warner Bros., and American Apparel. Larger content creators are contributing to Revver including ZeFrank and Ask a Ninja. The site’s in beta and launches officially in September.

Side note: Mentos bought out the entire inventory of ad space on the popular video. The Coke folks? They sent Voltz and Grobe one t-shirt and a diet Coke cap. Common, Coke. No wonder people are spoofing your approach to online advertising! These guys give you arguably millions in viral advertising and the best you can do is a t-shirt and cap? You guys need a bright, young, energetic online advertising guru to come remind Coke it’s not 1995 anymore.