Interesting that Eefoof — a relatively new site that pays creators for content — is getting billed as a “YouTube competitor.” Check out this CNBC story and this Digg.com post, which raises the question as to whether it will be a YouTube killer. Mashable challenges the business model and calls the site ugly.
I give Eefoof credit for putting together a decent site, and surviving beta mode the best you can. The site has pulled together a forum and is using it to inform content guidelines and advertising approaches. The site has been challenged because the registrations skyrocket after the recent publicity (there were 10K registrants when they did the CNBC story and the forums indicate that 4K registered as a result of this media attention… that’s a significant jump).
I’m a Revver loyalist, but Revver has something to learn from Eefoof’s media attention… Revver is still suffering from one of the worst PR and marketing efforts in the online video space. I won’t name the PR agency, but you know who you are… time for a new account team before you lose the account.
To Revver’s PR Agency: Riding EepyBird’s story and not creating your own news, it’s just lazy PR!
How can Revver be in beta for more than 6 months, and then an upstart like Eefoof can gain media attention, a flood of visitors and a flurry of registrations?