The beauty about online video is that it forces you to compress your story. Both in size and time. BlipTV is a nice model for this, and I'm surprised I'm just discovering it. The tagline says it all: "Nobody Does it Shorter." It's 5 second to 3 minute bits that can be streamed on phone via Verizon. Although it's available in the U.S. it's probably more prominent in China and Hong Kong where people use their phone as a primary web browser and media center.
P.S. After looking at the beautiful design of this site, I'm simply embarassed about www.CubeBreak.com.